While marijuana has been legalized at the federal level, it is status across some states remains uncertain. This has led to many banks at the state level denying the use of credit cards or cheques for Marijuana-related transactions. As a result of which the only choice a customer has is to pay in cash.
To solve this problem of the customers visiting your marijuana dispensary, the best solution is to provide them with an in-house ATM for cash withdrawal. In this way you can ensure that the customer never has to pause shopping or step out for cash withdrawal, hence making sure of your sale.
Here are a couple of points to keep in mind before installing an ATM:
1. Go for the right machine
With plenty of options to choose from, picking the right ATM machine for your business needs can seem a little overwhelming. However, with XYZ ATMs you no longer need to worry about this. Our machines can be custom made as per your requirements. It can even be branded to help you stand out from the competition.
2. Pick the right spot
The placement of the machine plays a crucial role in ATM utilization. You need to be strategic in its placement. The chosen spot needs to be easily accessible as well as have a secure spot. Striking the right balance will help you attract more customers to the dispensary.
3. Ensuring safety
To win over the confidence of users and encourage them to use the ATM it must give them a sense of security. For this, you must ensure the surrounding areas are away from the crowded space, well lit for entering the password, contains CCTV cameras and a security guard as a bonus.
4. Maintaining the machine and a steady cash flow
Whenever you decide to make a purchase, remember to check that the ATM provider has 24/7 technical support. They must also be able to take care of the maintenance of the machine from time to time. Thus, ensuring that the machine keeps running smoothly. Also, to maintain consistent traffic of customers, always keep your machine well stocked with cash.
5. Inbuilt Security features
As an added layer of security measures its crucial to make sure that the machine has a reflective screen, firewall protection, SSL transmission, EMV card readers and more. Investing a few extra dollars in machines that reduce the risk of theft is worth it. It allows for greater peace of mind for you and your customer.
6. Employing Anti-Skimming Technologies
With advanced ways of theft out there, one also needs to take advanced security measure. To explain ‘skimming’, it is when thieves place a small device at the ATM that extracts customer info when they use the machine. Most often, these devices are placed over the card swipe reader and may include a keypad which fits over your machine’s keypad to capture PINs. Luckily, there are numerous products which help to prevent or disable these devices:
- Detection systems that alert you and/or disable the machine when skimming devices are detected
- Jitter technology, which uses a stop/start mechanism when cards are inserted to corrupt the skimmer’s data
- Jamming technologies designed to interrupt skimmer transmissions.
7. Getting the word out
Now that you have installed the ATM machine you must try to spread the word via appropriate signage outside the dispensary, or via your other marketing material. This strategy will help attract more new customers, thus increases your sales.
ATMs Arizona deals in a variety of ATM machines equipped with state-of-the-art security features and the latest technologies. For more information, give us a call at (928) 683-1037. Get your ATM now, it’s never too late to try new tactics and see instant growth in your business!